はじまりに、BOOST。

はじまりに、BOOST。

BOOST is a self-initiated creative project that explores how AI tools can be used to prototype an entire brand and campaign — from concept to visuals, voiceover, and emotion.

Inspired by a recent trip to Tokyo and the everyday presence of vitamin and energy drinks across convenience stores and vending machines, this project fabricates a fictional product called BOOST — a daily reset drink designed to amplify not just energy, but emotion.

The output

A burst of uninhibited joy captured mid-karaoke, this poster represents BOOST’s boldest variant — for moments when your energy is all-out, no holding back.

This quietly relatable train commute moment reflects BOOST’s gentle nudge — a push that gets you moving even when your body still wants to sleep.

A wink to yourself in the mirror marks the flip of your inner switch — this BOOST is for the calm confidence that says: “Let’s go.”

A 15-second AI-generated ad capturing raw, everyday emotions—like joy, fatigue, and defiance—through hyperreal close-ups, unified by the tagline:
感情、ブースト。 (Emotions, Boosted.)

Creative Direction

At the heart of the project is the idea that energy is emotional, not just physical. BOOST doesn’t promise athletic performance — it mirrors the way we feel throughout our daily lives.

Each scene captures a heightened human expression: frustration, joy, sleepiness, quiet focus — paired with short, punchy lines in Japanese and English that feel like manga panels or modern mantras.

Tools Used

  • ChatGPT Plus
    Creative concepting, VO scripting, tagline copywriting (Japanese + English)

  • SORA (image generation)
    Hyperrealistic portraits and character expressions

  • Freepik (video AI + voiceover + soundtrack)
    Visual sequences, AI-generated VO, and audio composition

  • Adobe Illustrator, Photoshop & After Effects
    Stitching all scenes together with type design, transitions, and sound sync

Previous
Previous

Singtel 5G+

Next
Next

Singtel x NTUC