はじまりに、BOOST。
はじまりに、BOOST。
BOOST is a self-initiated creative project that explores how AI tools can be used to prototype an entire brand and campaign — from concept to visuals, voiceover, and emotion.
Inspired by a recent trip to Tokyo and the everyday presence of vitamin and energy drinks across convenience stores and vending machines, this project fabricates a fictional product called BOOST — a daily reset drink designed to amplify not just energy, but emotion.
The output
A burst of uninhibited joy captured mid-karaoke, this poster represents BOOST’s boldest variant — for moments when your energy is all-out, no holding back.
This quietly relatable train commute moment reflects BOOST’s gentle nudge — a push that gets you moving even when your body still wants to sleep.
A wink to yourself in the mirror marks the flip of your inner switch — this BOOST is for the calm confidence that says: “Let’s go.”
A 15-second AI-generated ad capturing raw, everyday emotions—like joy, fatigue, and defiance—through hyperreal close-ups, unified by the tagline:
感情、ブースト。 (Emotions, Boosted.)
Creative Direction
At the heart of the project is the idea that energy is emotional, not just physical. BOOST doesn’t promise athletic performance — it mirrors the way we feel throughout our daily lives.
Each scene captures a heightened human expression: frustration, joy, sleepiness, quiet focus — paired with short, punchy lines in Japanese and English that feel like manga panels or modern mantras.
Tools Used
ChatGPT Plus
Creative concepting, VO scripting, tagline copywriting (Japanese + English)SORA (image generation)
Hyperrealistic portraits and character expressionsFreepik (video AI + voiceover + soundtrack)
Visual sequences, AI-generated VO, and audio compositionAdobe Illustrator, Photoshop & After Effects
Stitching all scenes together with type design, transitions, and sound sync