Go Wild was developed through an AI first workflow. We explored character styles, refined travel moments, and generated multiple visual directions before selecting a final world that felt distinct to Singtel. AI tools were used for concepting, base scene creation, and motion adaptation which allowed rapid iteration and consistent styling across formats.

This approach made it possible to experiment widely, fine tune details quickly, and deliver campaign ready assets within tight timelines while keeping the creative vision intact.

The final visuals place stylised animal characters into familiar travel moments where connectivity matters. By grounding each scene in realistic environments, the campaign remains accessible while standing out visually.

Singtel branding and product cues are integrated naturally into every execution, allowing the work to communicate the idea clearly without relying on heavy copy.