Content Marketing

FairPrice TikTok

I was tasked with conceptualizing and executing TikTok videos for FairPrice that had the potential to go viral. The videos also needed to be tactical, with the key USPs of FairPrice being clearly conveyed while being entertaining and humorous.

Agency: Hogarth Singapore

Creative Group Head, Art: Rio Chan

Creative Group Head, Copy: Daniel Heng

Art: Dion Leow & Bernice Sim

Copywriter: Natalie Kok