Activations

Kopitiam

I was part of the team tasked with brainstorming activation ideas that would complement Kopitiam's rebrand and their tagline 'For the little breaks in life'.

We faced two main challenges: (1) the ideas needed to be budget-friendly; and (2) the ideas needed to be feasible for implementation across different Kopitiam outlets. I worked together with the team to come up with several interesting concepts that the client loved. One of them, a karaoke booth, was selected for implementation. It was a resounding success. Several news outlets, such as The Straits Times and Mothership, even featured it on their platforms.

Agency: Hogarth Singapore

Creative Group Head, Art: Rio Chan

Creative Group Head, Copy: Daniel Heng

Art: Dion Leow

Copywriter: Natalie Kok