Communication Design & Productions

The Woke Salaryman X UNIQLO

The key message that this campaign was to educate people that they can bring financial planning into buying essential products that they needed. We have engaged Wei Choon from TWS to help share his views on how he manages his finance by shopping from UNIQLO. We have engaged an agency to help us to produce a series of videos to educate consumers with Wei Choon's knowledge on how he manages his finance on shopping. I was the in-house creative tagged to this campaign to manage the company for the campaign as well as overseeing the whole campaign's creative output.

Agency Involved: Section

Creative: Dion Leow
Marketing Managers: Rachel Gong & Chen Min Yi