Communication Design & Productions

UNIQLO Christmas Campaign 2020

The direction of this campaign with UNIQLO was to curate gift ideas for friends, family, and your loved ones. It revolves around the idea of the season of giving as we were working together with Community Chest on giving back to society. My role in this campaign was to help our agency as well as directing them to make sure that the UNIQLO brand doesn’t lose its touch on its LifeWear initiatives despite focusing on the key initiatives of this campaign.

Agency Involved: Section

Creative Lead: Kwok Jia Hui

Creative: Dion Leow

Marketing Manager: Chan Yi Wen